Search Engine Optimisation is often miss-understood — placed on a pedestal and either feared or revered by those who need it.
I’ve been working on optimising the Colosa website. I’ve just started this process and our website has only just launched, so it will be interesting to see how things change over the next few months. What does it mean to optimise a website? Many people will tell you that this is a black art. The truth is rather more straight forward.