For those of you in the know, if you look carefully you may have realised that we use WordPress to build and manage our website. Website content management is something that is very close to my heart, as I’ve designed and built a corporate content management system (CMS) and helped to build many websites that use its functionality. That particular sledgehammer would not be suitable for manging the little nut, that is our website, so WordPress turned out to be a real asset in building the site.
Search Engine Optimisation is often miss-understood — placed on a pedestal and either feared or revered by those who need it.
I’ve been working on optimising the Colosa website. I’ve just started this process and our website has only just launched, so it will be interesting to see how things change over the next few months. What does it mean to optimise a website? Many people will tell you that this is a black art. The truth is rather more straight forward.